Lara for Lacoste

Lacoste introduced a groundbreaking new sneaker that blurred the lines between fashion and sports. Seeking to amplify its reach, Lacoste collaborated with influencers like Lara to create engaging Instagram reels. Lara was tasked with producing a dynamic and well-edited video showcasing the sneaker’s different colorways. The reel aimed to highlight the versatility of the sneaker by playing with its various colors and combinations. Lara’s creative input and organic promotion on her Instagram account helped Lacoste effectively showcase the unique features of the sneaker to a wider audience.